Ask a Social Media Manager

Photo by ROMAN ODINTSOV on Pexels.com Question: Should I use emojis in my posts on social media? Answer: It depends on the brand image that you'd like to project to the world. Emojis can be a great way to express emotion and make a post a little more visually appealing, but some viewers can see … Continue reading Ask a Social Media Manager: Should I Use Emojis?

Photo by fauxels on Pexels.com Part of the point (and the fun) of social media is getting social, but engaging with others online isn't always as easy as it seems. One way is to have a strong call-to-action in your posts. Tell your followers how you want them to engage: should they Like a post? … Continue reading Ask A Social Media Manager: How Do I Engage With My Followers?

Photo by cottonbro studio on Pexels.com Question: Should I delete old social media posts that don't align with my brand? Answer: If your older posts on Instagram don't necessarily align with with the current "look" of your account, or your copywriting skills have come a long way and your older Facebook posts don't hold up, … Continue reading Ask a Social Media Manager: Should I Delete Older Posts?

Photo by Omkar Patyane on Pexels.com Question: There are a lot of additional features to Instagram posts besides the image and caption, including music, location, tagging others, and more. What features should I be using with my posts? Answer: Ideally, the more of these features you can put to use with your posts, the more … Continue reading Ask a Social Media Manager: What Should I Add to My Post on Instagram?

Photo by Nataliya Vaitkevich on Pexels.com Question: My business or organization recently received something special, such as a news article feature, an award, or a new certification. Is it a good idea to share this on social media, or would that come off as self aggrandizing? Answer: You should absolutely share it! All accomplishments should … Continue reading Ask a Social Media Manager: Should I Share My Achievements on Social Media?

Photo by Brett Jordan on Pexels.com Question: If I had to make the choice, should I create a post or a Story on Instagram? Answer: A post is one of the most versatile options on Instagram–it can be shared on a Story, it can share a series of images or videos, and it allows for … Continue reading Ask a Social Media Manager: Is it Better to Make a Post or a Story on Instagram?

Photo by Karolina Kaboompics on Pexels.com Question: Should I look at what other small businesses who offer similar products or services are doing on social media? Answer: Yes! But not to copy and paste word-for-word. Instead, spend some time looking at other small businesses on Facebook or Instagram and noting what they're doing that seems … Continue reading Ask a Social Media Manager: Should I Look at My Competitor’s Social Media Accounts?

Photo by Cristian Dina on Pexels.com Question: How can I utilize social media to get feedback on my business or organizaion? Answer: Social media is a great place to generate conversation. Comments and Direct Messages are the perfect ways for your followers to communicate with you directly within the social media platform, without having to … Continue reading Ask a Social Media Manager: How Can I Get Feedback on Social Media?

Photo by Lisa Fotios on Pexels.com Question: Do I have to include a photo with every post I publish on social media? Answer: Visuals are important on social media for multiple reasons–they can draw the viewer in, they can provide examples of products or services, and they can make a post look more well-rounded and … Continue reading Ask a Social Media Manager: Do I Need a Photo With Every Post?

Photo by Ju00c9SHOOTS on Pexels.com Question: I find myself either spending so much time on social media that it feels unproductive or getting too busy to spend any time at all on social media. Is there a good timeframe I should aim for in working with social media to advertise my business or organization? Answer: … Continue reading Ask a Social Media Manager: How Much Time Should I Spend on Social Media?