Ask a Social Media Manager

Photo by cottonbro studio on Pexels.com Question: Should I delete old social media posts that don't align with my brand? Answer: If your older posts on Instagram don't necessarily align with with the current "look" of your account, or your copywriting skills have come a long way and your older Facebook posts don't hold up, … Continue reading Ask a Social Media Manager: Should I Delete Older Posts?

Photo by Omkar Patyane on Pexels.com Question: There are a lot of additional features to Instagram posts besides the image and caption, including music, location, tagging others, and more. What features should I be using with my posts? Answer: Ideally, the more of these features you can put to use with your posts, the more … Continue reading Ask a Social Media Manager: What Should I Add to My Post on Instagram?

Photo by Nataliya Vaitkevich on Pexels.com Question: My business or organization recently received something special, such as a news article feature, an award, or a new certification. Is it a good idea to share this on social media, or would that come off as self aggrandizing? Answer: You should absolutely share it! All accomplishments should … Continue reading Ask a Social Media Manager: Should I Share My Achievements on Social Media?

Photo by Brett Jordan on Pexels.com Question: If I had to make the choice, should I create a post or a Story on Instagram? Answer: A post is one of the most versatile options on Instagram–it can be shared on a Story, it can share a series of images or videos, and it allows for … Continue reading Ask a Social Media Manager: Is it Better to Make a Post or a Story on Instagram?

Photo by Karolina Kaboompics on Pexels.com Question: Should I look at what other small businesses who offer similar products or services are doing on social media? Answer: Yes! But not to copy and paste word-for-word. Instead, spend some time looking at other small businesses on Facebook or Instagram and noting what they're doing that seems … Continue reading Ask a Social Media Manager: Should I Look at My Competitor’s Social Media Accounts?

Photo by Cristian Dina on Pexels.com Question: How can I utilize social media to get feedback on my business or organizaion? Answer: Social media is a great place to generate conversation. Comments and Direct Messages are the perfect ways for your followers to communicate with you directly within the social media platform, without having to … Continue reading Ask a Social Media Manager: How Can I Get Feedback on Social Media?

Photo by Lisa Fotios on Pexels.com Question: Do I have to include a photo with every post I publish on social media? Answer: Visuals are important on social media for multiple reasons–they can draw the viewer in, they can provide examples of products or services, and they can make a post look more well-rounded and … Continue reading Ask a Social Media Manager: Do I Need a Photo With Every Post?

Photo by Ju00c9SHOOTS on Pexels.com Question: I find myself either spending so much time on social media that it feels unproductive or getting too busy to spend any time at all on social media. Is there a good timeframe I should aim for in working with social media to advertise my business or organization? Answer: … Continue reading Ask a Social Media Manager: How Much Time Should I Spend on Social Media?

Photo by Ketut Subiyanto on Pexels.com Question: Is it more effective to schedule out social media posts in advance? Or should I manually create a new post each time I want to share something? Answer: As long as it works for you, scheduling out a week or more's worth of social media posts can be … Continue reading Ask a Social Media Manager: Should I Schedule My Social Media Posts in Advance?

Photo by Pixabay on Pexels.com Question: I already went through the time and effort of setting up a website for my business or organization. Do I need to take even more time to set up a Facebook Page as well? Answer: If you do have the time, it's definitely worth setting up a Facebook Page … Continue reading Ask a Social Media Manager: Do I Need a Facebook Page if I Have a Website?