Photo by Pixabay on Pexels.com Question: How can I protect my business or organization's social media accounts from being hacked? Answer: There are several security measures you can take, depending on which social media platforms you are using. However, one easy and effective option is to turn on two-factor authentication, which means that there is … Continue reading Ask a Social Media Manager: How Can I Prevent My Accounts From Being Hacked?
Embracing Sweater Weather in Your Marketing
Photo by Erik Mclean on Pexels.com With fall, a lot of seasonal icons come to mind: pumpkins (and pumpkin spice!), apple picking, hay rides, and beautiful foliage. These icons can spark feelings of nostalgia and renewed interest – after all, how many people line up for the first pumpkin spice latte of the season? Maybe … Continue reading Embracing Sweater Weather in Your Marketing
3 Ways to Increase User Generated Content
Photo by Victor Freitas on Pexels.com User Generated Content, or UGC, is content that is created about your business or organization, but isn't created by you. This content usually comes in the form of social media posts from customers and fans, and it can be incredibly helpful for promoting your business. Consider UGC to be … Continue reading 3 Ways to Increase User Generated Content
Repost: How to Maximize Your Social Media Content This Fall
Photo by Engin Akyurt on Pexels.com Here's a look back at one of our previous blog posts in honor of fall! Fall often brings with it a sense of new beginnings–back-to-school, crisp mornings, and new adventures are all on the horizon! In the same way, a new season can be a great excuse to revamp … Continue reading Repost: How to Maximize Your Social Media Content This Fall
Beyond the Sales: 3 Ways Social Media Can Support Your Business
Photo by Anastasiya Gepp on Pexels.com Social media is well-known for its strength in promoting sales for businesses. It's easy to develop posts to feature specific products and services, and you can even make sales directly through social media platforms. But sales aren't the only reason why your small business should be on social media–here … Continue reading Beyond the Sales: 3 Ways Social Media Can Support Your Business
Why is “It Depends” Always the Answer?
Photo by cottonbro studio on Pexels.com Whenever we answer a question about social media, we find that our answer often includes the words "It depends." That's not on purpose – we'd love to have a straight answer on many things. However, there are many different strategies for success on social media that can vary based … Continue reading Why is “It Depends” Always the Answer?
Pros & Cons to Scheduling Social Media Posts
Photo by Jess Bailey Designs on Pexels.com Scheduling out your social media posts in advance can alleviate a lot of pressure and stress, while also introducing some new potential issues. Here is our take on the pros and cons of scheduling out at least some of your social media posts in advance. Pro: It can … Continue reading Pros & Cons to Scheduling Social Media Posts
Advertising Your Small Business on a Limited Budget
Photo by Negative Space on Pexels.com For many small businesses, having a separate budget for advertising may be difficult, if not impossible. But that doesn't mean there aren't ways to spread the word about your business without spending the big bucks. Below are a few of our top tips and suggestions for advertising without spending … Continue reading Advertising Your Small Business on a Limited Budget
Repost: Making the Most of Summer on Social Media
Photo by Asad Photo Maldives on Pexels.com As we move into summer, enjoy a throwback to one of our previous blog posts! We're well into summertime, and that might mean you have a lot more time on your hands! Or it might mean that you're busier than ever with your business and have no time … Continue reading Repost: Making the Most of Summer on Social Media
Repost: Expanding Your Use of Social Media
Photo by Ketut Subiyanto on Pexels.com Enjoy this repost of an older blog post that is still packed with helpful info for small business owners! One of the main benefits to using social media as a business is that it is an effective and easy way to advertise. But if that’s all you’re using social … Continue reading Repost: Expanding Your Use of Social Media
