Ask a Social Media Manager

Photo by Ju00c9SHOOTS on Pexels.com Question: I find myself either spending so much time on social media that it feels unproductive or getting too busy to spend any time at all on social media. Is there a good timeframe I should aim for in working with social media to advertise my business or organization? Answer: … Continue reading Ask a Social Media Manager: How Much Time Should I Spend on Social Media?

Photo by Ketut Subiyanto on Pexels.com Question: Is it more effective to schedule out social media posts in advance? Or should I manually create a new post each time I want to share something? Answer: As long as it works for you, scheduling out a week or more's worth of social media posts can be … Continue reading Ask a Social Media Manager: Should I Schedule My Social Media Posts in Advance?

Photo by Pixabay on Pexels.com Question: I already went through the time and effort of setting up a website for my business or organization. Do I need to take even more time to set up a Facebook Page as well? Answer: If you do have the time, it's definitely worth setting up a Facebook Page … Continue reading Ask a Social Media Manager: Do I Need a Facebook Page if I Have a Website?

Photo by Lukas on Pexels.com Question: Social media can offer a lot of benefits to a small business owner (exposure, sales, giving updates to customers). But how do I determine if social media is working for me, and adding value to my business? Answer: The first thing to determine is what success looks like to … Continue reading Ask a Social Media Manager: How Do I Determine the Value of Being on Social Media?

Photo by Nataliya Vaitkevich on Pexels.com Question: My business or organization recently received something special, such as a news article feature, an award, or a new certification. Is it a good idea to share this on social media, or would that come off as self aggrandizing? Answer: You should absolutely share it! All accomplishments should … Continue reading Ask a Social Media Manager: Should I Share My Achievements on Social Media?

Photo by cottonbro studio on Pexels.com Question: Social media can have an equal amount of pros and cons. Is there a point where the cons outweigh the pros? Answer: There are some major downsides to using social media to promote a business or organization, including needing to post frequent updates and having to brainstorm content. … Continue reading Ask a Social Media Manager: Can the Downsides of Social Media Outweigh the Positive Aspects?

Photo by Karolina Kaboompics on Pexels.com Question: Should I look at what other small businesses who offer similar products or services are doing on social media? Answer: Yes! But not to copy and paste word-for-word. Instead, spend some time looking at other small businesses on Facebook or Instagram and noting what they're doing that seems … Continue reading Ask a Social Media Manager: Should I Look at My Competitor’s Social Media Accounts?

Photo by Cristian Dina on Pexels.com Question: How can I utilize social media to get feedback on my business or organizaion? Answer: Social media is a great place to generate conversation. Comments and Direct Messages are the perfect ways for your followers to communicate with you directly within the social media platform, without having to … Continue reading Ask a Social Media Manager: How Can I Get Feedback on Social Media?

Photo by fauxels on Pexels.com Facebook Groups are a great way to interact with others both personally and professionally online. They are often formed around one of two things: a location or a specific topic. If your business aligns with that topic or is located near that location, a Facebook Group can provide you with … Continue reading Ask a Social Media Manager: Why Are Facebook Groups Helpful For My Business?