Photo by Jess Bailey Designs on Pexels.com The holiday season is often one of the busiest times of the year, especially for small business owners and organization leaders. With all that's going on, social media can be the last thing on your mind, but that doesn't mean you should pause updates until the new year. … Continue reading Action Item: Schedule Posts So You Can Take a Break
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Holiday Do’s & Don’ts on Social Media
Photo by Porapak Apichodilok on Pexels.com The holidays can be a great time for small businesses and organizations to gain exposure and make sales, but they can also be an extremely busy and stressful time of year. Here are a few of our tips for what to do and what not to do during the … Continue reading Holiday Do’s & Don’ts on Social Media
Action Item: Respond to Comments & Messages
Photo by Cup of Couple on Pexels.com The social media accounts for your business or organization should be viewed as an extension of your business, which means that when followers leave a comment or message on your Facebook page or Instagram account, they often expect a response. When you leave comments or messages unresponded to, … Continue reading Action Item: Respond to Comments & Messages
Action Item: Add Links to Your Instagram Stories
Photo by Lex Photography on Pexels.com Did you know that one of the only places you can post clickable links on Instagram is in your Stories? That means that if you have a new blog post to share, a specific webpage you want to direct to, or a new article about your business or organization … Continue reading Action Item: Add Links to Your Instagram Stories
Ask a Social Media Manager: Can the Downsides of Social Media Outweigh the Positive Aspects?
Photo by cottonbro studio on Pexels.com Question: Social media can have an equal amount of pros and cons. Is there a point where the cons outweigh the pros? Answer: There are some major downsides to using social media to promote a business or organization, including needing to post frequent updates and having to brainstorm content. … Continue reading Ask a Social Media Manager: Can the Downsides of Social Media Outweigh the Positive Aspects?
Action Item: Experiment with Facebook Events
Photo by Matheus Bertelli on Pexels.com Many businesses and organizations run promotional and community events, including trivia and open mic nights, fundraising 5k's, volunteer days, and crafting classes. A great way to advertise these events and to give both you and your participants more information is to create Facebook events. For this action item, experiment … Continue reading Action Item: Experiment with Facebook Events
Action Item: Update Your Instagram Bio
Photo by Pixabay on Pexels.com It's easy to forget about your Instagram bio for your business or organization, but it's actually an extremely important tool to relay information to people coming across your Instagram account for the first time. Your bio is where you first describe what your business or organization does, and it's also … Continue reading Action Item: Update Your Instagram Bio
Ask a Social Media Manager: Why Are Facebook Groups Helpful For My Business?
Photo by fauxels on Pexels.com Facebook Groups are a great way to interact with others both personally and professionally online. They are often formed around one of two things: a location or a specific topic. If your business aligns with that topic or is located near that location, a Facebook Group can provide you with … Continue reading Ask a Social Media Manager: Why Are Facebook Groups Helpful For My Business?
Short & Sweet Social Media Strategy: Themes
Coming up with new ideas for social media can be difficult, especially if you're not focused daily on social media strategy. There are many ways to make coming up with content easier, but an especially effective one is to implement 1-3 themes for your posts. You can see this strategy at work on our own … Continue reading Short & Sweet Social Media Strategy: Themes
Action Item: Invest in Outside Help for Your Business or Organization
Photo by Karolina Kaboompics on Pexels.com Running a small business or organization isn't easy, and social media is just one small piece of running everything smoothly. There often comes a time when you realize you can't do everything yourself, and might need to invest in outside help to ensure everything gets done. For this action … Continue reading Action Item: Invest in Outside Help for Your Business or Organization
