Photo by Lukas on Pexels.com Question: Social media can offer a lot of benefits to a small business owner (exposure, sales, giving updates to customers). But how do I determine if social media is working for me, and adding value to my business? Answer: The first thing to determine is what success looks like to … Continue reading Ask a Social Media Manager: How Do I Determine the Value of Being on Social Media?
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Ask a Social Media Manager: How Can I Prevent My Accounts From Being Hacked?
Photo by Pixabay on Pexels.com Question: How can I protect my business or organization's social media accounts from being hacked? Answer: There are several security measures you can take, depending on which social media platforms you are using. However, one easy and effective option is to turn on two-factor authentication, which means that there is … Continue reading Ask a Social Media Manager: How Can I Prevent My Accounts From Being Hacked?
Embracing Sweater Weather in Your Marketing
Photo by Erik Mclean on Pexels.com With fall, a lot of seasonal icons come to mind: pumpkins (and pumpkin spice!), apple picking, hay rides, and beautiful foliage. These icons can spark feelings of nostalgia and renewed interest – after all, how many people line up for the first pumpkin spice latte of the season? Maybe … Continue reading Embracing Sweater Weather in Your Marketing
3 Ways to Increase User Generated Content
Photo by Victor Freitas on Pexels.com User Generated Content, or UGC, is content that is created about your business or organization, but isn't created by you. This content usually comes in the form of social media posts from customers and fans, and it can be incredibly helpful for promoting your business. Consider UGC to be … Continue reading 3 Ways to Increase User Generated Content
Ask a Social Media Manager: How Much Time Should I Spend on Social Media?
Photo by Ju00c9SHOOTS on Pexels.com Question: I find myself either spending so much time on social media that it feels unproductive or getting too busy to spend any time at all on social media. Is there a good timeframe I should aim for in working with social media to advertise my business or organization? Answer: … Continue reading Ask a Social Media Manager: How Much Time Should I Spend on Social Media?
Repost: How to Maximize Your Social Media Content This Fall
Photo by Engin Akyurt on Pexels.com Here's a look back at one of our previous blog posts in honor of fall! Fall often brings with it a sense of new beginnings–back-to-school, crisp mornings, and new adventures are all on the horizon! In the same way, a new season can be a great excuse to revamp … Continue reading Repost: How to Maximize Your Social Media Content This Fall
Personal Projects vs. Professional Projects
Photo by Pixabay on Pexels.com We talk a lot about personal and professional projects when it comes to describing our services, because we serve both individuals and small businesses/organizations. Personal projects involve work that is important to the individual, but isn't related to their job or to a business. (For example, editing a client's novel … Continue reading Personal Projects vs. Professional Projects
Action Item: Look for Content to Reuse and Repurpose
Photo by ready made on Pexels.com It can seem intimidating to try to come up with new and fresh content for social media all the time. Luckily, you don't have to! Reusing and repurposing content is a great way to bring around old but good ideas and make sure any new followers see them. For … Continue reading Action Item: Look for Content to Reuse and Repurpose
Beyond the Sales: 3 Ways Social Media Can Support Your Business
Photo by Anastasiya Gepp on Pexels.com Social media is well-known for its strength in promoting sales for businesses. It's easy to develop posts to feature specific products and services, and you can even make sales directly through social media platforms. But sales aren't the only reason why your small business should be on social media–here … Continue reading Beyond the Sales: 3 Ways Social Media Can Support Your Business
Ask a Social Media Manager: Should I Use Emojis?
Photo by ROMAN ODINTSOV on Pexels.com Question: Should I use emojis in my posts on social media? Answer: It depends on the brand image that you'd like to project to the world. Emojis can be a great way to express emotion and make a post a little more visually appealing, but some viewers can see … Continue reading Ask a Social Media Manager: Should I Use Emojis?
