Photo by Pixabay on Pexels.com We talk a lot about personal and professional projects when it comes to describing our services, because we serve both individuals and small businesses/organizations. Personal projects involve work that is important to the individual, but isn't related to their job or to a business. (For example, editing a client's novel … Continue reading Personal Projects vs. Professional Projects
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Action Item: Look for Content to Reuse and Repurpose
Photo by ready made on Pexels.com It can seem intimidating to try to come up with new and fresh content for social media all the time. Luckily, you don't have to! Reusing and repurposing content is a great way to bring around old but good ideas and make sure any new followers see them. For … Continue reading Action Item: Look for Content to Reuse and Repurpose
Beyond the Sales: 3 Ways Social Media Can Support Your Business
Photo by Anastasiya Gepp on Pexels.com Social media is well-known for its strength in promoting sales for businesses. It's easy to develop posts to feature specific products and services, and you can even make sales directly through social media platforms. But sales aren't the only reason why your small business should be on social media–here … Continue reading Beyond the Sales: 3 Ways Social Media Can Support Your Business
Ask a Social Media Manager: Should I Use Emojis?
Photo by ROMAN ODINTSOV on Pexels.com Question: Should I use emojis in my posts on social media? Answer: It depends on the brand image that you'd like to project to the world. Emojis can be a great way to express emotion and make a post a little more visually appealing, but some viewers can see … Continue reading Ask a Social Media Manager: Should I Use Emojis?
Ask A Social Media Manager: How Do I Engage With My Followers?
Photo by fauxels on Pexels.com Part of the point (and the fun) of social media is getting social, but engaging with others online isn't always as easy as it seems. One way is to have a strong call-to-action in your posts. Tell your followers how you want them to engage: should they Like a post? … Continue reading Ask A Social Media Manager: How Do I Engage With My Followers?
Why is “It Depends” Always the Answer?
Photo by cottonbro studio on Pexels.com Whenever we answer a question about social media, we find that our answer often includes the words "It depends." That's not on purpose – we'd love to have a straight answer on many things. However, there are many different strategies for success on social media that can vary based … Continue reading Why is “It Depends” Always the Answer?
Ask a Social Media Manager: Should I Delete Older Posts?
Photo by cottonbro studio on Pexels.com Question: Should I delete old social media posts that don't align with my brand? Answer: If your older posts on Instagram don't necessarily align with with the current "look" of your account, or your copywriting skills have come a long way and your older Facebook posts don't hold up, … Continue reading Ask a Social Media Manager: Should I Delete Older Posts?
Pros & Cons to Scheduling Social Media Posts
Photo by Jess Bailey Designs on Pexels.com Scheduling out your social media posts in advance can alleviate a lot of pressure and stress, while also introducing some new potential issues. Here is our take on the pros and cons of scheduling out at least some of your social media posts in advance. Pro: It can … Continue reading Pros & Cons to Scheduling Social Media Posts
Ask a Social Media Manager: What Should I Add to My Post on Instagram?
Photo by Omkar Patyane on Pexels.com Question: There are a lot of additional features to Instagram posts besides the image and caption, including music, location, tagging others, and more. What features should I be using with my posts? Answer: Ideally, the more of these features you can put to use with your posts, the more … Continue reading Ask a Social Media Manager: What Should I Add to My Post on Instagram?
Advertising Your Small Business on a Limited Budget
Photo by Negative Space on Pexels.com For many small businesses, having a separate budget for advertising may be difficult, if not impossible. But that doesn't mean there aren't ways to spread the word about your business without spending the big bucks. Below are a few of our top tips and suggestions for advertising without spending … Continue reading Advertising Your Small Business on a Limited Budget
Wreath Writing & Marketing Services 