Photo by Matheus Bertelli on Pexels.com Many businesses and organizations run promotional and community events, including trivia and open mic nights, fundraising 5k's, volunteer days, and crafting classes. A great way to advertise these events and to give both you and your participants more information is to create Facebook events. For this action item, experiment … Continue reading Action Item: Experiment with Facebook Events
Ask a Social Media Manager: Should I Look at My Competitor’s Social Media Accounts?
Photo by Karolina Kaboompics on Pexels.com Question: Should I look at what other small businesses who offer similar products or services are doing on social media? Answer: Yes! But not to copy and paste word-for-word. Instead, spend some time looking at other small businesses on Facebook or Instagram and noting what they're doing that seems … Continue reading Ask a Social Media Manager: Should I Look at My Competitor’s Social Media Accounts?
Action Item: Update Your Instagram Bio
Photo by Pixabay on Pexels.com It's easy to forget about your Instagram bio for your business or organization, but it's actually an extremely important tool to relay information to people coming across your Instagram account for the first time. Your bio is where you first describe what your business or organization does, and it's also … Continue reading Action Item: Update Your Instagram Bio
Repost: Expanding Your Use of Social Media
Photo by Ketut Subiyanto on Pexels.com Enjoy this repost of an older blog post that is still packed with helpful info for small business owners! One of the main benefits to using social media as a business is that it is an effective and easy way to advertise. But if that’s all you’re using social … Continue reading Repost: Expanding Your Use of Social Media
Ask a Social Media Manager: How Can I Get Feedback on Social Media?
Photo by Cristian Dina on Pexels.com Question: How can I utilize social media to get feedback on my business or organizaion? Answer: Social media is a great place to generate conversation. Comments and Direct Messages are the perfect ways for your followers to communicate with you directly within the social media platform, without having to … Continue reading Ask a Social Media Manager: How Can I Get Feedback on Social Media?
Action Item: Plan Out 1-2 Weeks of Social Media Content In Advance
Photo by Bich Tran on Pexels.com It can be difficult to come up with content for social media at the very moment you need to post it. A lot of content needs to be planned in advance–photos need to be taken, graphics need to be made, and the purpose behind the content needs to be … Continue reading Action Item: Plan Out 1-2 Weeks of Social Media Content In Advance
Ask a Social Media Manager: Why Are Facebook Groups Helpful For My Business?
Photo by fauxels on Pexels.com Facebook Groups are a great way to interact with others both personally and professionally online. They are often formed around one of two things: a location or a specific topic. If your business aligns with that topic or is located near that location, a Facebook Group can provide you with … Continue reading Ask a Social Media Manager: Why Are Facebook Groups Helpful For My Business?
Short & Sweet Social Media Strategy: Themes
Coming up with new ideas for social media can be difficult, especially if you're not focused daily on social media strategy. There are many ways to make coming up with content easier, but an especially effective one is to implement 1-3 themes for your posts. You can see this strategy at work on our own … Continue reading Short & Sweet Social Media Strategy: Themes
Action Item: Invest in Outside Help for Your Business or Organization
Photo by Karolina Kaboompics on Pexels.com Running a small business or organization isn't easy, and social media is just one small piece of running everything smoothly. There often comes a time when you realize you can't do everything yourself, and might need to invest in outside help to ensure everything gets done. For this action … Continue reading Action Item: Invest in Outside Help for Your Business or Organization
Ask a Social Media Manager: Do I Need a Photo With Every Post?
Photo by Lisa Fotios on Pexels.com Question: Do I have to include a photo with every post I publish on social media? Answer: Visuals are important on social media for multiple reasons–they can draw the viewer in, they can provide examples of products or services, and they can make a post look more well-rounded and … Continue reading Ask a Social Media Manager: Do I Need a Photo With Every Post?
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