Photo by Pixabay on Pexels.com Question: How can I protect my business or organization's social media accounts from being hacked? Answer: There are several security measures you can take, depending on which social media platforms you are using. However, one easy and effective option is to turn on two-factor authentication, which means that there is … Continue reading Ask a Social Media Manager: How Can I Prevent My Accounts From Being Hacked?
Action Item: Respond to Comments & Messages
Photo by Cup of Couple on Pexels.com The social media accounts for your business or organization should be viewed as an extension of your business, which means that when followers leave a comment or message on your Facebook page or Instagram account, they often expect a response. When you leave comments or messages unresponded to, … Continue reading Action Item: Respond to Comments & Messages
Action Item: Add Links to Your Instagram Stories
Photo by Lex Photography on Pexels.com Did you know that one of the only places you can post clickable links on Instagram is in your Stories? That means that if you have a new blog post to share, a specific webpage you want to direct to, or a new article about your business or organization … Continue reading Action Item: Add Links to Your Instagram Stories
Repost: How to Maximize Your Social Media Content This Fall
Photo by Engin Akyurt on Pexels.com Here's a look back at one of our previous blog posts in honor of fall! Fall often brings with it a sense of new beginnings–back-to-school, crisp mornings, and new adventures are all on the horizon! In the same way, a new season can be a great excuse to revamp … Continue reading Repost: How to Maximize Your Social Media Content This Fall
Ask a Social Media Manager: Can the Downsides of Social Media Outweigh the Positive Aspects?
Photo by cottonbro studio on Pexels.com Question: Social media can have an equal amount of pros and cons. Is there a point where the cons outweigh the pros? Answer: There are some major downsides to using social media to promote a business or organization, including needing to post frequent updates and having to brainstorm content. … Continue reading Ask a Social Media Manager: Can the Downsides of Social Media Outweigh the Positive Aspects?
Action Item: Experiment with Facebook Events
Photo by Matheus Bertelli on Pexels.com Many businesses and organizations run promotional and community events, including trivia and open mic nights, fundraising 5k's, volunteer days, and crafting classes. A great way to advertise these events and to give both you and your participants more information is to create Facebook events. For this action item, experiment … Continue reading Action Item: Experiment with Facebook Events
Action Item: Update Your Instagram Bio
Photo by Pixabay on Pexels.com It's easy to forget about your Instagram bio for your business or organization, but it's actually an extremely important tool to relay information to people coming across your Instagram account for the first time. Your bio is where you first describe what your business or organization does, and it's also … Continue reading Action Item: Update Your Instagram Bio
Ask a Social Media Manager: Why Are Facebook Groups Helpful For My Business?
Photo by fauxels on Pexels.com Facebook Groups are a great way to interact with others both personally and professionally online. They are often formed around one of two things: a location or a specific topic. If your business aligns with that topic or is located near that location, a Facebook Group can provide you with … Continue reading Ask a Social Media Manager: Why Are Facebook Groups Helpful For My Business?
Short & Sweet Social Media Strategy: Themes
Coming up with new ideas for social media can be difficult, especially if you're not focused daily on social media strategy. There are many ways to make coming up with content easier, but an especially effective one is to implement 1-3 themes for your posts. You can see this strategy at work on our own … Continue reading Short & Sweet Social Media Strategy: Themes
Action Item: Invest in Outside Help for Your Business or Organization
Photo by Karolina Kaboompics on Pexels.com Running a small business or organization isn't easy, and social media is just one small piece of running everything smoothly. There often comes a time when you realize you can't do everything yourself, and might need to invest in outside help to ensure everything gets done. For this action … Continue reading Action Item: Invest in Outside Help for Your Business or Organization
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