Ask a Social Media Manager: Should I Share My Achievements on Social Media?

Photo by Nataliya Vaitkevich on Pexels.com Question: My business or organization recently received something special, such as a news article feature, an award, or a new certification. Is it a good idea to share this on social media, or would that come off as self aggrandizing? Answer: You should absolutely share it! All accomplishments should … Continue reading Ask a Social Media Manager: Should I Share My Achievements on Social Media?

Our 2024 Gift Guide for Small Business Owners, Writers, & More!

Photo by monicore on Pexels.com Looking for a totally unique gift for the small business owners, organization leaders, writers, and other creatives in your life this holiday season? We have ideas for you! Whether would like to make the life of your loved one easier by giving them the gift of marketing help or you … Continue reading Our 2024 Gift Guide for Small Business Owners, Writers, & More!

Action Item: Schedule Posts So You Can Take a Break

Photo by Jess Bailey Designs on Pexels.com The holiday season is often one of the busiest times of the year, especially for small business owners and organization leaders. With all that's going on, social media can be the last thing on your mind, but that doesn't mean you should pause updates until the new year. … Continue reading Action Item: Schedule Posts So You Can Take a Break

Holiday Do’s & Don’ts on Social Media

Photo by Porapak Apichodilok on Pexels.com The holidays can be a great time for small businesses and organizations to gain exposure and make sales, but they can also be an extremely busy and stressful time of year. Here are a few of our tips for what to do and what not to do during the … Continue reading Holiday Do’s & Don’ts on Social Media

Ask a Social Media Manager: How Can I Prevent My Accounts From Being Hacked?

Photo by Pixabay on Pexels.com Question: How can I protect my business or organization's social media accounts from being hacked? Answer: There are several security measures you can take, depending on which social media platforms you are using. However, one easy and effective option is to turn on two-factor authentication, which means that there is … Continue reading Ask a Social Media Manager: How Can I Prevent My Accounts From Being Hacked?

Action Item: Respond to Comments & Messages

Photo by Cup of Couple on Pexels.com The social media accounts for your business or organization should be viewed as an extension of your business, which means that when followers leave a comment or message on your Facebook page or Instagram account, they often expect a response. When you leave comments or messages unresponded to, … Continue reading Action Item: Respond to Comments & Messages

Action Item: Add Links to Your Instagram Stories

Photo by Lex Photography on Pexels.com Did you know that one of the only places you can post clickable links on Instagram is in your Stories? That means that if you have a new blog post to share, a specific webpage you want to direct to, or a new article about your business or organization … Continue reading Action Item: Add Links to Your Instagram Stories

Repost: How to Maximize Your Social Media Content This Fall

Photo by Engin Akyurt on Pexels.com Here's a look back at one of our previous blog posts in honor of fall! Fall often brings with it a sense of new beginnings–back-to-school, crisp mornings, and new adventures are all on the horizon! In the same way, a new season can be a great excuse to revamp … Continue reading Repost: How to Maximize Your Social Media Content This Fall

Ask a Social Media Manager: Can the Downsides of Social Media Outweigh the Positive Aspects?

Photo by cottonbro studio on Pexels.com Question: Social media can have an equal amount of pros and cons. Is there a point where the cons outweigh the pros? Answer: There are some major downsides to using social media to promote a business or organization, including needing to post frequent updates and having to brainstorm content. … Continue reading Ask a Social Media Manager: Can the Downsides of Social Media Outweigh the Positive Aspects?

Action Item: Experiment with Facebook Events

Photo by Matheus Bertelli on Pexels.com Many businesses and organizations run promotional and community events, including trivia and open mic nights, fundraising 5k's, volunteer days, and crafting classes. A great way to advertise these events and to give both you and your participants more information is to create Facebook events. For this action item, experiment … Continue reading Action Item: Experiment with Facebook Events