Photo by Burak The Weekender on Pexels.com Question: When posting on social media, is it better to use photos or videos? Answer: Strictly speaking, videos are gaining more traction across many social media platforms right now. However, there are a few parameters to consider when taking photos or videos specifically to post on social media: … Continue reading Ask a Social Media Manager: Are Photos or Videos Better?
How to Get Unstuck When Writing Your Novel
Photo by Katerina Holmes on Pexels.com Picture this: You've hit a roadblock in writing your novel. You've gotten a decent way into your story, far enough along that you're committed to your characters and plot. But now you're stuck–whether something has fallen flat or your story has taken a turn you don't expect, you don't … Continue reading How to Get Unstuck When Writing Your Novel
Ask a Social Media Manager: Should I Crosspost?
Photo by Pixabay on Pexels.com Question: Can I crosspost content across social media platforms (for example, sharing the same content on Instagram and Facebook)? Answer: You can, and sometimes it can be helpful–crossposting means creating less content overall, and it's also an easy way to emphasize a post. (For example, if you want to more … Continue reading Ask a Social Media Manager: Should I Crosspost?
Action Item: Experiment With Hashtags
Photo by DS stories on Pexels.com You've probably heard of hashtags, but you might not have gotten a chance to dive deeply into them. Hashtags are a way to organize posts on social media–for example, if you search for "#Baking" you'll be able to see all the posts that use that hashtag. As a rule … Continue reading Action Item: Experiment With Hashtags
Ask a Social Media Manager: Should I Run a Giveaway?
Photo by cottonbro studio on Pexels.com Question: Should I run a giveaway to promote my business or organization on social media? Answer: Giveaways can be great ways to engage your followers, offer something back to your community, and grow your following on social media. However, there are three main reasons that you might NOT want … Continue reading Ask a Social Media Manager: Should I Run a Giveaway?
Action Item: Organize Your Information
Photo by Ken Tomita on Pexels.com One of the main barriers to not posting frequently on social media is not knowing what to post about. But if you run a small business, the chances are that content ideas are right under your fingertips. Think about product features, fun facts, staff interviews, special promos, new offerings–all … Continue reading Action Item: Organize Your Information
Ask a Social Media Manager: How Can I Get More Comments?
Photo by cottonbro studio on Pexels.com Question: How can I encourage people to comment on my social media posts? Answer: You don't need lots of comments to have successful posts on social media, but if you want to encourage conversation, hear feedback, and potentially get good reviews from customers, more comments can help! Having a … Continue reading Ask a Social Media Manager: How Can I Get More Comments?
Do-It-Yourself vs. Outsourcing on Social Media
Photo by picjumbo.com on Pexels.com Social media can get complicated, and it can be tempting to put it off. However, many elements of social media are easily figured out and managed with some time and hard work. On the flip side, there might be situations when you don't have that time and need to outsource … Continue reading Do-It-Yourself vs. Outsourcing on Social Media
Action Item–Bring a Unique Touch
Photo by Kerde Severin on Pexels.com While your business' social media accounts should appear professional, there's no reason that you can't also personalize them and have some fun with your followers! Some businesses use a friendly, playful tone in their captions, others excel with gorgeous graphics, and still others run polls and interactive games to … Continue reading Action Item–Bring a Unique Touch
Action Item: Linktree
Photo by Vojtech Okenka on Pexels.com If you're on Instagram, you may have seen an example of a Linktree before–one link can take you to a menu of links, which could include blog posts, product pages, or media interviews. Linktree is a free service (with a paid option) to create your own menu of links, … Continue reading Action Item: Linktree
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