Photo by Tim Mossholder on Pexels.com During the holiday season, it's common that businesses and organizations will have reduced hours or close down for days in observance of holidays or to take a well-deserved break. However, it's important for businesses and organizations to communicate these new hours of operation or closures, as they usually deviate … Continue reading Action Item: Announce Your Upcoming Breaks & Closures
Action Item: Create a Facebook Page for Your Business
Photo by Pixabay on Pexels.com If you do nothing else for your business on social media, creating a Facebook Page is one of the easiest and most effective actions you can take to reach current and prospective customers. Not only is Facebook one of the largest social media platforms, but Facebook Pages offer many opportunities … Continue reading Action Item: Create a Facebook Page for Your Business
Social Media Audits: What to Look For
Photo by Lukas on Pexels.com Social media audits can be in-depth and complex, which can make them sound intimidating. For example, some audits might require looking at the number of Likes and comments on every post, or analyzing the trends in your follower count. This can result in helpful and important information, but it can … Continue reading Social Media Audits: What to Look For
Ask a Social Media Manager: Should I Start a Facebook Group for my Business?
Photo by Pixabay on Pexels.com Question: Should I start a Facebook group for my business, in order to better promote it and connect with customers? Answer: It all depends on what your customers are looking for. Starting a Facebook group can result in more connections between you and your customers, but only if your customers … Continue reading Ask a Social Media Manager: Should I Start a Facebook Group for my Business?
Action Item: Schedule Your Posts in Advance
Photo by Plann on Pexels.com Staying on top of the social media accounts for your business or organization can be tricky, especially if your life is busy. Scheduling out your social media posts in advance is a great way to check off all of your social media content at once, without having to worry about … Continue reading Action Item: Schedule Your Posts in Advance
Ask a Social Media Manager: How Can I Utilize User Generated Content (UGC)?
Photo by Miriam Alonso on Pexels.com User Generated Content, or UGC, is the term for when other people create content about your business or organization. This can come in a variety of forms, including an Instagram Story where they talk about their favorite product, a Facebook post that mentions a business' services, or a series … Continue reading Ask a Social Media Manager: How Can I Utilize User Generated Content (UGC)?
Action Item: Do a Social Media Audit
Photo by cottonbro studio on Pexels.com An audit of your business' or organization's social media can do two things: it can help inspire you with older content that you might be able to reuse, and it can give you statistics (ex. number of Likes, number of comments, new followers, etc.) that you can use to … Continue reading Action Item: Do a Social Media Audit
Ask a Social Media Manager: How Can I Plan Out Content in Advance?
Photo by Bich Tran on Pexels.com Coming up with new social media content can be tricky if you're not in a creative mood. It's almost always a good idea to have at least a few post drafts tucked away, in case it's a slow day and you don't have anything special to post about. But … Continue reading Ask a Social Media Manager: How Can I Plan Out Content in Advance?
Action Item: Serve Your Customers Through Social Media
Photo by Ketut Subiyanto on Pexels.com Social media is great for marketing and promoting your small business, but there's so much more you can accomplish through it. One such example is customer service–social media is a great way to connect tangibly with individual customers and your audience as a whole, and many of your followers … Continue reading Action Item: Serve Your Customers Through Social Media
Ask a Social Media Manager: How Long Should My Captions Be?
Photo by Samson Katt on Pexels.com Question: How long should my captions be on social media in order to be effective? Answer: Generally speaking, shorter is better. On social media, your audience is likely scrolling quickly through dozens if not hundreds of posts at a time, and in order to get your point across, you'll … Continue reading Ask a Social Media Manager: How Long Should My Captions Be?
