Photo by Lukas on Pexels.com Social media audits can be in-depth and complex, which can make them sound intimidating. For example, some audits might require looking at the number of Likes and comments on every post, or analyzing the trends in your follower count. This can result in helpful and important information, but it can … Continue reading Repost: Social Media Audits
Embracing Sweater Weather in Your Marketing
Photo by Erik Mclean on Pexels.com As we transition into fall, a lot of seasonal icons come to mind: pumpkins (and pumpkin spice!), apple picking, hay rides, and beautiful foliage. These icons can spark feelings of nostalgia and renewed interest – after all, how many people line up for the first pumpkin spice latte of … Continue reading Embracing Sweater Weather in Your Marketing
Spring Clean Your Social Media Strategy
Photo by AS Photography on Pexels.com Spring cleaning is a popular annual trend, but have you considered spring cleaning your social media strategy? Periodically reviewing how and what you post on social media can make your strategy more efficient, effective, and enjoyable – here are a few of our tips for getting started! Take a … Continue reading Spring Clean Your Social Media Strategy
Beyond the Sales: 3 Ways Social Media Can Support Your Business
Photo by Anastasiya Gepp on Pexels.com Social media is well-known for its strength in promoting sales for businesses. It's easy to develop posts to feature specific products and services, and you can even make sales directly through social media platforms. But sales aren't the only reason why your small business should be on social media–here … Continue reading Beyond the Sales: 3 Ways Social Media Can Support Your Business
Advertising Your Small Business on a Limited Budget
Photo by Negative Space on Pexels.com For many small businesses, having a separate budget for advertising may be difficult, if not impossible. But that doesn't mean there aren't ways to spread the word about your business without spending the big bucks. Below are a few of our top tips and suggestions for advertising without spending … Continue reading Advertising Your Small Business on a Limited Budget
Holiday Do’s & Don’ts on Social Media
Photo by Porapak Apichodilok on Pexels.com The holidays can be a great time for small businesses and organizations to gain exposure and make sales, but they can also be an extremely busy and stressful time of year. Here are a few of our tips for what to do and what not to do during the … Continue reading Holiday Do’s & Don’ts on Social Media
Ask a Social Media Manager: How Can I Prevent My Accounts From Being Hacked?
Photo by Pixabay on Pexels.com Question: How can I protect my business or organization's social media accounts from being hacked? Answer: There are several security measures you can take, depending on which social media platforms you are using. However, one easy and effective option is to turn on two-factor authentication, which means that there is … Continue reading Ask a Social Media Manager: How Can I Prevent My Accounts From Being Hacked?
Repost: How to Maximize Your Social Media Content This Fall
Photo by Engin Akyurt on Pexels.com Here's a look back at one of our previous blog posts in honor of fall! Fall often brings with it a sense of new beginnings–back-to-school, crisp mornings, and new adventures are all on the horizon! In the same way, a new season can be a great excuse to revamp … Continue reading Repost: How to Maximize Your Social Media Content This Fall
Repost: Expanding Your Use of Social Media
Photo by Ketut Subiyanto on Pexels.com Enjoy this repost of an older blog post that is still packed with helpful info for small business owners! One of the main benefits to using social media as a business is that it is an effective and easy way to advertise. But if that’s all you’re using social … Continue reading Repost: Expanding Your Use of Social Media
Short & Sweet Social Media Strategy: Themes
Coming up with new ideas for social media can be difficult, especially if you're not focused daily on social media strategy. There are many ways to make coming up with content easier, but an especially effective one is to implement 1-3 themes for your posts. You can see this strategy at work on our own … Continue reading Short & Sweet Social Media Strategy: Themes
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