Ask a Social Media Manager

Photo by cottonbro studio on Pexels.com Question: When posting on social media, should I focus on quantity or quality? Answer: While your emphasis should always be on developing quality social media posts that offer something to your followers, you can't neglect the quantity of posts that you're uploading. Customers will want to know what's going … Continue reading Ask A Social Media Manager: Is Quality or Quantity Better When Posting on Social Media?

Photo by ROMAN ODINTSOV on Pexels.com Question: Should I use emojis in my posts on social media? Answer: It depends on the brand image that you'd like to project to the world. Emojis can be a great way to express emotion and make a post a little more visually appealing, but some viewers can see … Continue reading Ask a Social Media Manager: Should I Use Emojis?

Photo by Pixabay on Pexels.com Question: Should I start a Facebook group for my business, in order to better promote it and connect with customers? Answer: It all depends on what your customers are looking for. Starting a Facebook group can result in more connections between you and your customers, but only if your customers … Continue reading Ask a Social Media Manager: Should I Start a Facebook Group for my Business?

Photo by cottonbro studio on Pexels.com Question: Should I delete old social media posts that don't align with my brand? Answer: If your older posts on Instagram don't necessarily align with with the current "look" of your account, or your copywriting skills have come a long way and your older Facebook posts don't hold up, … Continue reading Ask a Social Media Manager: Should I Delete Older Posts?

Photo by Miriam Alonso on Pexels.com User Generated Content, or UGC, is the term for when other people create content about your business or organization. This can come in a variety of forms, including an Instagram Story where they talk about their favorite product, a Facebook post that mentions a business' services, or a series … Continue reading Ask a Social Media Manager: How Can I Utilize User Generated Content (UGC)?

Photo by Bich Tran on Pexels.com Coming up with new social media content can be tricky if you're not in a creative mood. It's almost always a good idea to have at least a few post drafts tucked away, in case it's a slow day and you don't have anything special to post about. But … Continue reading Ask a Social Media Manager: How Can I Plan Out Content in Advance?

Photo by Samson Katt on Pexels.com Question: How long should my captions be on social media in order to be effective? Answer: Generally speaking, shorter is better. On social media, your audience is likely scrolling quickly through dozens if not hundreds of posts at a time, and in order to get your point across, you'll … Continue reading Ask a Social Media Manager: How Long Should My Captions Be?

Photo by Burak The Weekender on Pexels.com Question: When posting on social media, is it better to use photos or videos? Answer: Strictly speaking, videos are gaining more traction across many social media platforms right now. However, there are a few parameters to consider when taking photos or videos specifically to post on social media: … Continue reading Ask a Social Media Manager: Are Photos or Videos Better?

Photo by Pixabay on Pexels.com Question: Can I crosspost content across social media platforms (for example, sharing the same content on Instagram and Facebook)? Answer: You can, and sometimes it can be helpful–crossposting means creating less content overall, and it's also an easy way to emphasize a post. (For example, if you want to more … Continue reading Ask a Social Media Manager: Should I Crosspost?

Photo by cottonbro studio on Pexels.com Question: Should I run a giveaway to promote my business or organization on social media? Answer: Giveaways can be great ways to engage your followers, offer something back to your community, and grow your following on social media. However, there are three main reasons that you might NOT want … Continue reading Ask a Social Media Manager: Should I Run a Giveaway?