Photo by Pixabay on Pexels.com Question: Should I start a Facebook group for my business, in order to better promote it and connect with customers? Answer: It all depends on what your customers are looking for. Starting a Facebook group can result in more connections between you and your customers, but only if your customers … Continue reading Ask a Social Media Manager: Should I Start a Facebook Group for my Business?
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Ask a Social Media Manager: Should I Delete Older Posts?
Photo by cottonbro studio on Pexels.com Question: Should I delete old social media posts that don't align with my brand? Answer: If your older posts on Instagram don't necessarily align with with the current "look" of your account, or your copywriting skills have come a long way and your older Facebook posts don't hold up, … Continue reading Ask a Social Media Manager: Should I Delete Older Posts?
Action Item: Schedule Your Posts in Advance
Photo by Plann on Pexels.com Staying on top of the social media accounts for your business or organization can be tricky, especially if your life is busy. Scheduling out your social media posts in advance is a great way to check off all of your social media content at once, without having to worry about … Continue reading Action Item: Schedule Your Posts in Advance
Ask a Social Media Manager: How Can I Utilize User Generated Content (UGC)?
Photo by Miriam Alonso on Pexels.com User Generated Content, or UGC, is the term for when other people create content about your business or organization. This can come in a variety of forms, including an Instagram Story where they talk about their favorite product, a Facebook post that mentions a business' services, or a series … Continue reading Ask a Social Media Manager: How Can I Utilize User Generated Content (UGC)?
Action Item: Do a Social Media Audit
Photo by cottonbro studio on Pexels.com An audit of your business' or organization's social media can do two things: it can help inspire you with older content that you might be able to reuse, and it can give you statistics (ex. number of Likes, number of comments, new followers, etc.) that you can use to … Continue reading Action Item: Do a Social Media Audit
Ask a Social Media Manager: How Can I Plan Out Content in Advance?
Photo by Bich Tran on Pexels.com Coming up with new social media content can be tricky if you're not in a creative mood. It's almost always a good idea to have at least a few post drafts tucked away, in case it's a slow day and you don't have anything special to post about. But … Continue reading Ask a Social Media Manager: How Can I Plan Out Content in Advance?
Action Item: Serve Your Customers Through Social Media
Photo by Ketut Subiyanto on Pexels.com Social media is great for marketing and promoting your small business, but there's so much more you can accomplish through it. One such example is customer service–social media is a great way to connect tangibly with individual customers and your audience as a whole, and many of your followers … Continue reading Action Item: Serve Your Customers Through Social Media
Ask a Social Media Manager: How Long Should My Captions Be?
Photo by Samson Katt on Pexels.com Question: How long should my captions be on social media in order to be effective? Answer: Generally speaking, shorter is better. On social media, your audience is likely scrolling quickly through dozens if not hundreds of posts at a time, and in order to get your point across, you'll … Continue reading Ask a Social Media Manager: How Long Should My Captions Be?
Action Item: Consider a Collaboration
Photo by cottonbro studio on Pexels.com If you're running low on ideas for social media or marketing campaigns, consider collaborating with another small business or organization! A collaboration can mean double the exposure and excitement, but with less of the work of a project that you might run on your own. For this action item, … Continue reading Action Item: Consider a Collaboration
Why is “It Depends” Always the Answer?
Photo by cottonbro studio on Pexels.com Whenever we answer a question about social media, we find that our answer often includes the words "It depends." That's not on purpose–we'd love to have a straight answer on many things. However, there are many different strategies for success on social media that can vary based on the … Continue reading Why is “It Depends” Always the Answer?
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