Photo by Karolina Kaboompics on Pexels.com Question: Should I look at what other small businesses who offer similar products or services are doing on social media? Answer: Yes! But not to copy and paste word-for-word. Instead, spend some time looking at other small businesses on Facebook or Instagram and noting what they're doing that seems … Continue reading Ask a Social Media Manager: Should I Look at My Competitor’s Social Media Accounts?
Action Item: Update Your Instagram Bio
Photo by Pixabay on Pexels.com It's easy to forget about your Instagram bio for your business or organization, but it's actually an extremely important tool to relay information to people coming across your Instagram account for the first time. Your bio is where you first describe what your business or organization does, and it's also … Continue reading Action Item: Update Your Instagram Bio
Repost: Expanding Your Use of Social Media
Photo by Ketut Subiyanto on Pexels.com Enjoy this repost of an older blog post that is still packed with helpful info for small business owners! One of the main benefits to using social media as a business is that it is an effective and easy way to advertise. But if that’s all you’re using social … Continue reading Repost: Expanding Your Use of Social Media
Ask a Social Media Manager: Why Are Facebook Groups Helpful For My Business?
Photo by fauxels on Pexels.com Facebook Groups are a great way to interact with others both personally and professionally online. They are often formed around one of two things: a location or a specific topic. If your business aligns with that topic or is located near that location, a Facebook Group can provide you with … Continue reading Ask a Social Media Manager: Why Are Facebook Groups Helpful For My Business?
Short & Sweet Social Media Strategy: Themes
Coming up with new ideas for social media can be difficult, especially if you're not focused daily on social media strategy. There are many ways to make coming up with content easier, but an especially effective one is to implement 1-3 themes for your posts. You can see this strategy at work on our own … Continue reading Short & Sweet Social Media Strategy: Themes
Action Item: Invest in Outside Help for Your Business or Organization
Photo by Karolina Kaboompics on Pexels.com Running a small business or organization isn't easy, and social media is just one small piece of running everything smoothly. There often comes a time when you realize you can't do everything yourself, and might need to invest in outside help to ensure everything gets done. For this action … Continue reading Action Item: Invest in Outside Help for Your Business or Organization
Action Item: Ask For Feedback On Instagram Stories
Photo by BM Amaro on Pexels.com Did you know that Instagram Stories offer a wealth of feedback options? These include options to add polls, open-ended questions, quizzes, and interactive buttons to your Story. Not only do these options make it easy for your followers to give feedback (all they have to do is interact with … Continue reading Action Item: Ask For Feedback On Instagram Stories
Ask a Social Media Manager: Is it Better to Make a Post or a Story on Instagram?
Photo by Brett Jordan on Pexels.com Question: If I had to make the choice, should I create a post or a Story on Instagram? Answer: A post is one of the most versatile options on Instagram–it can be shared on a Story, it can share a series of images or videos, and it allows for … Continue reading Ask a Social Media Manager: Is it Better to Make a Post or a Story on Instagram?
Short & Sweet Social Media Strategy: Time Blocking
Photo by Samson Katt on Pexels.com As small business owners and organization leaders, there often isn't much time in the day to pour into social media. However, a solid social media strategy can be the difference between a successful product, sale, or event, and a lackluster one. Especially if you're just starting out, building a … Continue reading Short & Sweet Social Media Strategy: Time Blocking
Action Item: Look for Content to Reuse and Repurpose
Photo by ready made on Pexels.com It can seem intimidating to try to come up with new and fresh content for social media all the time. Luckily, you don't have to! Reusing and repurposing content is a great way to bring around old but good ideas and make sure any new followers see them. For … Continue reading Action Item: Look for Content to Reuse and Repurpose
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