Question: Does how many Likes your post gets matter?
Answer: There are a variety of ways to look at Likes. While Likes used to be a key marker of success on social media, there are now a lot more ways to measure the success of a post. That’s not to say Likes aren’t important, but they should be looked at in the context of what your goal for your post is. If your goal is just to get the word out about your business on social media, then Likes can be an indicator of success because they mean people are viewing and appreciating your post. If your goal is to generate a discussion, then a factor like the number of comments on your posts might be more indicative of success.
It’s important to take a look at your social media statistics as a whole, including Likes, to see how successful your posts are.
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