What Social Media Platform Should My Business Be On?

Luckily, when it comes to the world of social media, you don’t have to pick just one platform to feature your business on. Each social media platform offers its own benefits and disadvantages, but being on a variety of platforms can mean extra exposure for your business.

But let’s say you’re just starting out on social media–which platform do you go with to maximize your time and your online presence? Let us help you out!

Facebook might be the best platform for your business if…

• Your business has a strong local presence. Facebook can be a great way to connect with local communities and towns, and the people in them.
• You’re just starting out on social media. Facebook is a fairly intuitive platform to use, and Facebook makes it easy to create a business page to feature your business specifically.
• You have a lot of information to relay to your customers. Facebook allows for long textual updates, as well as adding photos and videos to posts.

Instagram might be the best platform for your business if…

• You have lots of quality photos of your products or offerings to share. Instagram is all about the visuals, and professional photos and videos will catch a lot of attention on this platform.
• Your target audience is younger. While anyone can use any social media platform, Instagram users generally tend to be younger in age.
• You don’t mind working from your phone. While you can access Instagram from a desktop or laptop computer, the primary way to use the app is from your smartphone.

Twitter might be the best platform for your business if…

• Your updates to your followers will be short and sweet. Twitter has a character limit of 280 for its posts, so your updates can only be a few sentences long.
• Your business is consistently shifting and evolving. Twitter is a great place for frequent updates, like news stories, so if your business involves reporting or discussion on current events, it might be very successful on Twitter.

Don’t see a platform that fits you here? Don’t be afraid to keep looking!

While Facebook, Instagram, and Twitter are three of the most prominent social media platforms, there are plenty of other ones to use to advertise your business. Pinterest and TikTok are just two additional options that you can research and utilize.