Social Media & Marketing

Photo by Cristian Dina on Pexels.com So, you want to learn more about how social media works and how to use it to boost your business' profile. In theory, this should be a pretty simple thing. You do your research, and you implement your findings, tweaking things along the way so that your actions fit … Continue reading Social Media Specific: Getting Overwhelmed by Online Platforms

Photo by Kaboompics .com on Pexels.com Social media has a lot of benefits for businesses, and, in this day and age, it's almost essential to have a social media presence if you're trying to attract and sustain a following for your products or services. But that doesn't mean that it's easy to keep up with … Continue reading Social Media Specific: Making Posting Easier

Photo by Sebastian Sørensen on Pexels.com When you own a small business, it's easy to feel as though the work never stops. There is always another email to answer, another project to work on, another order to ship--the list goes on and on. However, because you aren't always clocking in and out and sometimes you … Continue reading How to Avoid Small Business Burnout

Photo by rawpixel.com on Pexels.com Ideally, if you run a small business or organization, you will already have a Facebook page set up. However, keeping your Facebook page up-to-date can be another challenge. You want your followers to stay engaged with your page, but how can you consistently create posts that they'll want to see? … Continue reading Social Media Specific: What Makes a Good Facebook Post?

Photo by Snapwire on Pexels.com Success. It can be defined in a lot of different ways, especially when it comes to your small business. Perhaps success for you means making one sale this week, or perhaps it means processing hundreds of sales. Your goals can be focused on lots of areas, like more exposure, increased … Continue reading What is “Success” in Social Media?

Photo by Pixabay on Pexels.com It's somewhat hard to believe, but two little symbols can really make a significant difference when crafting social media posts. Tagging and hashtags are easy ways to group social media posts and connect different social media accounts, but what are they exactly, and how do they work? Read on to … Continue reading Social Media Specific: Tags and Hashtags

Photo by Burst on Pexels.com Your website is one of the most powerful parts of your business or organization. A good website is easily accessible, easy to navigate, and organized, so that all your information can be easily found. In other words, a strong website makes it easy for potential customers to learn more about … Continue reading Social Media Specific: Linking to Your Website

Photo by Startup Stock Photos on Pexels.com Perhaps you just started your small business, or maybe you've been working at it for a while. Adding more customers to your client base can be helpful for your business at any stage, as long as you and your business can manage it. In general, more clients means … Continue reading How Do I Increase My Clientele?

Photo by freestocks.org on Pexels.com If your business or organization has a Facebook page, then chances are you have seen the option to "boost" your post. Boosting may seem confusing, but broken down, it is basically how Facebook promotes your post to certain users for a fee. The success of your boost depends on a … Continue reading What You Need To Know About Boosting Your Facebook Post