Social Media & Marketing

Photo by Samson Katt on Pexels.com As small business owners and organization leaders, there often isn't much time in the day to pour into social media. However, a solid social media strategy can be the difference between a successful product, sale, or event, and a lackluster one. Especially if you're just starting out, building a … Continue reading Short & Sweet Social Media Strategy: Time Blocking

Photo by Asad Photo Maldives on Pexels.com As we move into summer, enjoy a throwback to one of our previous blog posts! We're well into summertime, and that might mean you have a lot more time on your hands! Or it might mean that you're busier than ever with your business and have no time … Continue reading Repost: Making the Most of Summer on Social Media

Photo by Walls.io on Pexels.com You might have heard the term "hashtag" before, but are unfamiliar with what it really means. What exactly is a hashtag? How does it affect your post on social media? How many hashtags can you use at once? We're here to help–keep reading for a basic introduction to hashtags, and … Continue reading What to Know About Hashtags

Photo by Jess Bailey Designs on Pexels.com Scheduling out your social media posts in advance can alleviate a lot of pressure and stress, while also introducing some new potential issues. Here is our take on the pros and cons of scheduling out at least some of your social media posts in advance. Pro: It can … Continue reading Pros & Cons to Scheduling Social Media Posts

Photo by Victor Freitas on Pexels.com User Generated Content, or UGC, is content that is created about your business or organization, but isn't created by you. This content usually comes in the form of social media posts from customers and fans, and it can be incredibly helpful for promoting your business. Consider UGC to be … Continue reading 3 Ways to Increase User Generated Content

Photo by Lukas on Pexels.com Social media audits can be in-depth and complex, which can make them sound intimidating. For example, some audits might require looking at the number of Likes and comments on every post, or analyzing the trends in your follower count. This can result in helpful and important information, but it can … Continue reading Social Media Audits: What to Look For

Photo by cottonbro studio on Pexels.com Whenever we answer a question about social media, we find that our answer often includes the words "It depends." That's not on purpose–we'd love to have a straight answer on many things. However, there are many different strategies for success on social media that can vary based on the … Continue reading Why is “It Depends” Always the Answer?

Photo by picjumbo.com on Pexels.com Social media can get complicated, and it can be tempting to put it off. However, many elements of social media are easily figured out and managed with some time and hard work. On the flip side, there might be situations when you don't have that time and need to outsource … Continue reading Do-It-Yourself vs. Outsourcing on Social Media

You may already know about Insta Stories–the pictures or video clips that only last 24 hours after they're posted. But there's a way to preserve your Stories for future viewing, all using Highlights. Highlights can be accessed as circular icons underneath an Instagram bio. You can have one Highlight, many, or none–it all depends on … Continue reading Social Media Specific: Instagram Highlights