Ask a Social Media Manager

Photo by Lisa Fotios on Pexels.com Question: Do I have to include a photo with every post I publish on social media? Answer: Visuals are important on social media for multiple reasons–they can draw the viewer in, they can provide examples of products or services, and they can make a post look more well-rounded and … Continue reading Ask a Social Media Manager: Do I Need a Photo With Every Post?

Photo by Brett Jordan on Pexels.com Question: If I had to make the choice, should I create a post or a Story on Instagram? Answer: A post is one of the most versatile options on Instagram–it can be shared on a Story, it can share a series of images or videos, and it allows for … Continue reading Ask a Social Media Manager: Is it Better to Make a Post or a Story on Instagram?

Photo by Omkar Patyane on Pexels.com Question: There are a lot of additional features to Instagram posts besides the image and caption, including music, location, tagging others, and more. What features should I be using with my posts? Answer: Ideally, the more of these features you can put to use with your posts, the more … Continue reading Ask a Social Media Manager: What Should I Add to My Post on Instagram?

Photo by picjumbo.com on Pexels.com Question: How often should I update my business or organization's social media account or page? Answer: Ideally, the more frequently you can post on social media, the more likely it is that your account or page will be successful. However, that's not always practical advice, especially if you are the … Continue reading Ask A Social Media Manager: How Often Should I Post On Social Media?

Photo by cottonbro studio on Pexels.com Question: Does the number of followers that my business or organization has on social media matter? Answer: Having more followers (and therefore more people likely seeing your posts) can be helpful. But follower counts alone don't indicate success on social media. What's really important is your connection with your … Continue reading Ask a Social Media Manager: Does the Number of Followers on Social Media Matter?

Photo by cottonbro studio on Pexels.com Question: When is the right time to try out a new social media platform for my business or organization? Answer: Not all social media platforms offer the same benefits. Different social media platforms offer different features and can appeal to different people. If a social media platform isn't popular … Continue reading Ask A Social Media Manager: When Is The Right Time To Join a New Social Media Platform?

Photo by fauxels on Pexels.com Part of the point (and the fun) of social media is getting social, but engaging with others online isn't always as easy as it seems. One way is to have a strong call-to-action in your posts. Tell your followers how you want them to engage: should they Like a post? … Continue reading Ask A Social Media Manager: How Do I Engage With My Followers?

Photo by freestocks.org on Pexels.com When starting out on social media, it's common for a small business owner or organization leader to gravitate towards one of two platforms–Facebook or Instagram. While you shouldn't limit yourself to one social media platform, it can be helpful to start out on one platform and branch out into other … Continue reading Ask a Social Media Manager: Should I Be On Facebook or Instagram?

Photo by Andrea Piacquadio on Pexels.com Question: When it comes to negative reviews about my business on social media, should I answer them or just ignore them? Answer: It can be tempting to ignore negative reviews on social media, especially if you know they're unfounded. However, a review without a response can reflect badly on … Continue reading Ask a Social Media Manager: Should I Answer Negative Reviews?

Photo by Andrea Piacquadio on Pexels.com Question: Is it okay to reuse past content in my current social media posts? Answer: Absolutely! While you don't want to repeat yourself over and over, reusing (or rather, repurposing) content can be a great way to make your content go the extra mile, and potentially get it in … Continue reading Ask a Social Media Manager: Can I Reuse Content?