Action Item

Photo by Lukas on Pexels.com You might have already read our blog post on social media audits. But you don't have to do an extensive audit to take a look at the numbers behind your social media accounts for your business or organization and make some observations that could impact your future social media strategy. … Continue reading Action Item: Take A Look At The Numbers

Photo by Pixabay on Pexels.com Follower counts alone aren't necessarily a metric of success with social media. However, having more followers can be incredibly helpful in terms of gaining exposure (and hopefully customers) for your business or organization. For this action item, try setting some goals or implementing steps to increase your follower count. This … Continue reading Action Item: Look to Increase Your Followers on Social Media

Photo by cottonbro studio on Pexels.com It might seem counterintuitive to dial in on one specific social media platform. After all, the more platforms that your business or organization is on, the wider your reach, right? While that can be true, focusing in on one social media platform can offer several benefits. Social media platforms … Continue reading Action Item: Focus In On One Social Media Platform

Photo by Lisa Fotios on Pexels.com The new year is a great time to reflect on past practices and future endeavors, and your social media marketing strategies are no exception. This is especially true if you haven't set goals or specific schedules for posting on social media in the past. For this action item, consider … Continue reading Action Item: Set Your Social Media Resolutions for 2024

Photo by Tim Mossholder on Pexels.com During the holiday season, it's common that businesses and organizations will have reduced hours or close down for days in observance of holidays or to take a well-deserved break. However, it's important for businesses and organizations to communicate these new hours of operation or closures, as they usually deviate … Continue reading Action Item: Announce Your Upcoming Breaks & Closures

Photo by Pixabay on Pexels.com If you do nothing else for your business on social media, creating a Facebook Page is one of the easiest and most effective actions you can take to reach current and prospective customers. Not only is Facebook one of the largest social media platforms, but Facebook Pages offer many opportunities … Continue reading Action Item: Create a Facebook Page for Your Business

Photo by Kaboompics .com on Pexels.com When setting up your Facebook page or Instagram account, don't underestimate the importance of your page title or username. Your username should be clear and concise, in order to communicate the nature of your account and make it easy for people looking up your business or organization to find … Continue reading Action Item: Make Your Username Count

Photo by Plann on Pexels.com Staying on top of the social media accounts for your business or organization can be tricky, especially if your life is busy. Scheduling out your social media posts in advance is a great way to check off all of your social media content at once, without having to worry about … Continue reading Action Item: Schedule Your Posts in Advance

Photo by cottonbro studio on Pexels.com An audit of your business' or organization's social media can do two things: it can help inspire you with older content that you might be able to reuse, and it can give you statistics (ex. number of Likes, number of comments, new followers, etc.) that you can use to … Continue reading Action Item: Do a Social Media Audit

Photo by Ketut Subiyanto on Pexels.com Social media is great for marketing and promoting your small business, but there's so much more you can accomplish through it. One such example is customer service–social media is a great way to connect tangibly with individual customers and your audience as a whole, and many of your followers … Continue reading Action Item: Serve Your Customers Through Social Media