Action Item

Photo by Jess Bailey Designs on Pexels.com The holiday season is often one of the busiest times of the year, especially for small business owners and organization leaders. With all that's going on, social media can be the last thing on your mind, but that doesn't mean you should pause updates until the new year. … Continue reading Action Item: Schedule Posts So You Can Take a Break

Photo by Cup of Couple on Pexels.com The social media accounts for your business or organization should be viewed as an extension of your business, which means that when followers leave a comment or message on your Facebook page or Instagram account, they often expect a response. When you leave comments or messages unresponded to, … Continue reading Action Item: Respond to Comments & Messages

Photo by Lex Photography on Pexels.com Did you know that one of the only places you can post clickable links on Instagram is in your Stories? That means that if you have a new blog post to share, a specific webpage you want to direct to, or a new article about your business or organization … Continue reading Action Item: Add Links to Your Instagram Stories

Photo by Matheus Bertelli on Pexels.com Many businesses and organizations run promotional and community events, including trivia and open mic nights, fundraising 5k's, volunteer days, and crafting classes. A great way to advertise these events and to give both you and your participants more information is to create Facebook events. For this action item, experiment … Continue reading Action Item: Experiment with Facebook Events

Photo by Pixabay on Pexels.com It's easy to forget about your Instagram bio for your business or organization, but it's actually an extremely important tool to relay information to people coming across your Instagram account for the first time. Your bio is where you first describe what your business or organization does, and it's also … Continue reading Action Item: Update Your Instagram Bio

Photo by Karolina Kaboompics on Pexels.com Running a small business or organization isn't easy, and social media is just one small piece of running everything smoothly. There often comes a time when you realize you can't do everything yourself, and might need to invest in outside help to ensure everything gets done. For this action … Continue reading Action Item: Invest in Outside Help for Your Business or Organization

Photo by BM Amaro on Pexels.com Did you know that Instagram Stories offer a wealth of feedback options? These include options to add polls, open-ended questions, quizzes, and interactive buttons to your Story. Not only do these options make it easy for your followers to give feedback (all they have to do is interact with … Continue reading Action Item: Ask For Feedback On Instagram Stories

Alt text is used to describe photos or visuals for those who might have visual impairments and not be able to see your images. Using alt text can thus increase the accessibility of your content, which is important ethically as well as allowing you to reach and interact with as many people as possible. For … Continue reading Action Item: Make Use of Alt Text for Images

Photo by Jonathan Petersson on Pexels.com Summer typically symbolizes a time of slowing down and relaxation, but for business owners and organization leaders, that's not always the case. With longer days and schools being on break, it's easy for summer to fill up with events and activities–and if you're hosting them, these are things that … Continue reading Action Item: Begin Planning Ahead for Your Summer Social Media Strategy

Photo by Leeloo The First on Pexels.com If you're struggling with coming up with new and fresh social media content, offering advice from your field might be a good way to shake things up! While you don’t want to give your services away for free, offering advice or tips on certain topics can help engage … Continue reading Action Item: Offer Advice on Social Media