As we transition into fall, a lot of seasonal icons come to mind: pumpkins (and pumpkin spice!), apple picking, hay rides, and beautiful foliage. These icons can spark feelings of nostalgia and renewed interest – after all, how many people line up for the first pumpkin spice latte of the season?
Maybe you don’t operate a coffee shop, but you can still capitalize on the new season and all the fun that comes with it through your marketing! Here are a few ways to do so:
Embrace the fall icons
Maybe you do run a coffee shop – if so, offering a seasonal special like a pumpkin spice latte (and promoting it in your marketing) can be an easy way to embrace the icons of fall. In the same way, consider how you might incorporate fall symbols into your products and services, and make sure you market those new additions! This can also include partnering with another business or organization. Maybe you can collaborate with a nearby farm that offers apple picking, or help to sponsor a Halloween fun run. Whatever you do, be sure to shout it out on social media!
Include the Holidays
The first official day of fall, Halloween, and Thanksgiving are just three holidays taking place during autumn. Wishing your followers a happy holiday is an easy way to fill your social media post quota for the week, but you can also take things a step further. Perhaps a fall holiday is a good time to run a special or sale, or to offer some Halloween candy to customers when they come into your store.
Think about what your customers will be looking for
Fall brings a lot of new changes in routines, weather, and activities. Depending on what your business offers, you might be able to help your customers with some of these changes, and that’s definitely something you’ll want to share with them on social media!
For example, if you offer gutter cleaning services, fall is a great time to be posting consistently about how you can help your customers get rid of all the falling leaves.
Now is also a great time to think about what deals you might offer customers. Nothing is as enticing as a great product or service at an affordable price, and a back-to-school or seasonal special is a great thing to advertise via social media!
Keep your social media updates frequent and consistent
Now that summer is over, it’s more likely that your customers will be traveling less, and thus be local and potentially visiting your business more. Make sure that any updates about your business are posted to your social media accounts and website, so that customers can know if there are changes to business hours or new products on the shelves. Having an up-to-date social media account not only helps your customers stay informed, but it also makes your business seem professional and on top of things.
How are you celebrating the new season, both in your marketing and in life?
Wreath Writing & Marketing Services 