Ask a Social Media Manager: Can the Downsides of Social Media Outweigh the Positive Aspects?

Question: Social media can have an equal amount of pros and cons. Is there a point where the cons outweigh the pros?

Answer: There are some major downsides to using social media to promote a business or organization, including needing to post frequent updates and having to brainstorm content. There are ways to mitigate these downsides–for example, scheduling software can help make coming up with and posting content easier. However, if you find that the cons are outweighing the pros and causing you more stress and concern than helping your business or organization, it might be time to take a step back from social media. You don’t have to quit using social media entirely, but taking a slow and strategic approach to addressing the downsides can make using social media much more manageable.