Ask a Social Media Manager: Do I Need a Photo With Every Post?

A Polaroid photo of a tree against the sky
Photo by Lisa Fotios on Pexels.com

Question: Do I have to include a photo with every post I publish on social media?

Answer: Visuals are important on social media for multiple reasons–they can draw the viewer in, they can provide examples of products or services, and they can make a post look more well-rounded and thought-out. They can take the form of a photo, a video, or a graphic, but whichever form you include, it is important to attempt to add at least one of these three types of visuals to every social media post that you can.

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