Question: If I had to make the choice, should I create a post or a Story on Instagram?
Answer: A post is one of the most versatile options on Instagram–it can be shared on a Story, it can share a series of images or videos, and it allows for comments and discussions. Ideally, you can divide your time on Instagram between creating posts and creating Stories, but if you have to pick one or the other, a well-crafted post can serve a variety of purposes.
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