Ask a Social Media Manager: What Should I Add to My Post on Instagram?

Photo by Omkar Patyane on Pexels.com

Question: There are a lot of additional features to Instagram posts besides the image and caption, including music, location, tagging others, and more. What features should I be using with my posts?

Answer: Ideally, the more of these features you can put to use with your posts, the more ways current and prospective followers will have to view and interact with you. For example, adding a location makes it easier for those searching for businesses in that area to see your posts, and it makes it easier for your current customers to get directions to your address. However, besides adding a visual element and a caption, rarely are these features absolutely necessary. Try playing around with them and seeing if using any particular features boosts interactions with your posts!

Leave a comment