Question: How often should I update my business or organization’s social media account or page?
Answer: Ideally, the more frequently you can post on social media, the more likely it is that your account or page will be successful. However, that’s not always practical advice, especially if you are the sole employee of your small business or one of a handful volunteers at your organization. Our rule of thumb is to start at posting a few times a week (maybe every 2-3 days) and to increase the number of posts from there. The idea is to give your followers consistent and helpful updates, not to post just for the sake of posting.
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