Question: Does the number of followers that my business or organization has on social media matter?
Answer: Having more followers (and therefore more people likely seeing your posts) can be helpful. But follower counts alone don’t indicate success on social media. What’s really important is your connection with your target audience–are you reaching both current and potential customers? Are you providing information that’s helpful to your clients? Are your posts well-organized and easy to understand? All of these questions can provide more indication of success on social media than just your follower count.
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