Question: When is the right time to try out a new social media platform for my business or organization?
Answer: Not all social media platforms offer the same benefits. Different social media platforms offer different features and can appeal to different people. If a social media platform isn’t popular among your target audience, or it would take too much time to maintain an account on a platform, then it’s ok to focus on other platforms. Start with one account, and try to expand from there!
If you are thinking of expanding, consider the amount of time you have to devote to a new platform (including the time it will take to master that platform’s features) and how applicable that platform will be to your customers. If you have the time and you think more customers will be able to connect with you on a new platform, go for it!
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