Question: Is it okay to reuse past content in my current social media posts?
Answer: Absolutely! While you don’t want to repeat yourself over and over, reusing (or rather, repurposing) content can be a great way to make your content go the extra mile, and potentially get it in front of a new audience. (A social media audit can be especially helpful with this.) Our rule of thumb is if your content is over a year old, it’s totally fine to bring it back around, especially if it’s on a new platform. For example, if you published a blog post on your website, try turning that into one (or several) social media posts!
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