Ask A Social Media Manager: Is Quality or Quantity Better When Posting on Social Media?

Question: When posting on social media, should I focus on quantity or quality?

Answer: While your emphasis should always be on developing quality social media posts that offer something to your followers, you can’t neglect the quantity of posts that you’re uploading. Customers will want to know what’s going on with your business, and without consistent (and quality) updates, they may become confused or disinterested. To keep the quality of your posts high, try gradually scaling up the number of posts you publish per week.