Question: Should I use emojis in my posts on social media?
Answer: It depends on the brand image that you’d like to project to the world. Emojis can be a great way to express emotion and make a post a little more visually appealing, but some viewers can see them as clutter. Consider your target audience–are they people who might use and engage with emojis? If so, go for it! If not, consider other ways to convey emotion and encourage engagement among your followers other than emojis, because they might be more detrimental than helpful in your posts.
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