Question: Should I delete old social media posts that don’t align with my brand?
Answer: If your older posts on Instagram don’t necessarily align with with the current “look” of your account, or your copywriting skills have come a long way and your older Facebook posts don’t hold up, you might consider deleting them. However, take into account that the further back your social media posts go, the more credibility your business or organization might have as an established brand. Additionally, older posts give your customers a chance to see how far you’ve come.
You can also edit posts that might have had grammatical mistakes or information that is no longer accurate, preserving the posts themselves while making them appear a little more presentable to the public.
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