Coming up with new social media content can be tricky if you’re not in a creative mood. It’s almost always a good idea to have at least a few post drafts tucked away, in case it’s a slow day and you don’t have anything special to post about. But how does planning this content in advance work?
You can go at it in a number of different ways, including
- An Excel sheet. This is one of our favorite ways to plan content, because it’s easy to keep everything organized, and it can be shared among countless people through email. Create different columns for photos, video links, captions, hashtags, and any other aspects of a post that you want to keep track of, and then add to it as you go! Just be sure to delete or check off any post drafts that you’ve already used, so you don’t get confused.
- Scheduling software. Platforms like Hootsuite and Meta Business Suite are just two options that allow you to create and schedule posts to social media platforms like Facebook and Instagram. These options can be helpful if you’re a little more tech-savvy and perhaps want to also keep track of metrics to see how your posts have performed. They are also extremely helpful if you would like to schedule posts in advance, so you don’t have to worry about logging in at a specific time to post.
- A Note on your phone. Maybe you don’t need every post to be planned out to the last detail, but you do want to keep track of good ideas as they come through your brain so you can post about them later. Having at least a general idea of what you want to post about in advance can save you many minutes of blankly staring at a screen, waiting for inspiration to strike.
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