Ask a Social Media Manager: How Long Should My Captions Be?

Question: How long should my captions be on social media in order to be effective?

Answer: Generally speaking, shorter is better. On social media, your audience is likely scrolling quickly through dozens if not hundreds of posts at a time, and in order to get your point across, you’ll want to keep it short and sweet. A great way to convey more info without going on and on is to link your audience to a blog post, webpage, or event page that includes more details, so that interested parties can get the info they need while uninterested parties can keep scrolling.