Action Item: Join a Facebook Group

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Are you and your business on Facebook? If so, you should be checking out relevant Facebook groups!

Facebook groups are a great place for people to gather around a shared location or interest–for example, there are many groups for residents of towns or regions, and there are just as many groups formed around specific hobbies or activities, including running, knitting, creative writing, and more. Not only can Facebook groups be a great way for you personally to find a community, but they can also be great places to spread the word about your business!

If the group that you join allows advertising, you can share information about your business to that audience specifically. This can be especially helpful if you’re sharing in a location-specific group that includes people who live in the same area as your business, or if you’re sharing in an interest-specific group with people whose interests may overlap with your products. (For example, joining a cooking group might be helpful if your business sells specialty spices.)

The main thing to remember: read any and all group rules before posting! Some groups don’t allow businesses to advertise, or they only allow advertising on specific days of the week.

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