Ask a Social Media Manager: How Do I Grow My Following on Social Media?

Question: How do I increase my following on social media?

Answer: Your follower count is one of the many metrics that can indicate the success or growth of your account. But follower counts alone don’t indicate success on social media. What’s really important is your connection with your target audience–are you reaching both current and potential customers? Are you providing information that’s helpful to your clients? Are your posts well-organized and easy to understand? All of these questions can provide more indication of success on social media than just your follower count.

That being said, if you want to grow your following, these are great questions to ask yourself and reflect on. One of the best ways to organically grow your following is by consistently posting helpful and informative content. Whether that means posting more often or taking the time to share more information and engage with your social media posts, it’s easier for folks to find and follow you if you are truly active on social media.