Your website is one of the most powerful parts of your business or organization. A good website is easily accessible, easy to navigate, and organized, so that all your information can be easily found. In other words, a strong website makes it easy for potential customers to learn more about your business, which in turn can help them to become loyal clients.
However, your social media presence is also an essential aspect of your business, and your social media accounts can draw customers into your business who may not naturally come across your website otherwise. Therefore, your social media accounts should link back to each other and to your website, in order to provide your customers with as much information as possible.
How can you effectively link customers back to your website without spamming them? Read on to find out the best ways to reference your website on Facebook, Twitter, and Instagram.
Your business Facebook page is somewhat like a second website. You can include a lot of information on it, such as your business location, product pictures, and hours of operation. Therefore, it is important to keep your business Facebook page as up-to-date and accurate as possible, and a link to your website is one of the first things you should add.
Under the ‘About’ section of your business Facebook page, add your website URL to the ‘Contact Details’ section. It’s a good idea to add your email address and links to any other social media accounts your business has as well. By adding your website here, customers can be easily transported to your website, without having to do any more research on your business other than finding your Facebook page.
The best place to include a link to your website on the Twitter account for your business is in the Profile for your account. If you navigate to your Profile and click ‘Edit Profile,’ you can add your website URL, which will then appear at the top of your profile with other business information, like your business name and a description of your services. This provides users with an easy way to access your website if they come across your profile on Twitter and are interested in your business.
Unlike Twitter and Facebook, links in Instagram posts are not clickable, meaning users can have a difficult time with accessing a website URL that is featured in an Instagram post. Instead, always direct users back to your Instagram bio. Like Twitter, the profile of your account can be altered to include information about your business, with your website being one of those features. Once your website URL has been added to your profile, it will appear as a clickable link, which will make accessibility easier for users.
Extra tip!
On the subject of clickable links, it is important to keep accessibility in mind across all platforms. If your website link doesn’t appear in blue text, it likely means that it is not clickable, which means that users will have to copy and paste the link into a web browser to access your website. While this may not seem like a big deal, the extra steps can hinder your customers’ willingness to check out your business further.
Always strive to include links in the body of your Facebook and Twitter posts, rather than as a part of any graphics you are including. When links are pasted into the body of posts on these platforms, they should automatically become clickable for users as they read your published posts. As discussed above, any important links like your website URL should be placed in your Instagram profile, not in a post.
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