As you can see in this post, there are numerous benefits to using social media to promote your business or organization. However, with all the opportunities that social media platforms make available, the next obvious question is: what are the downsides of social media?
There are some things about social media that are not always positive or convenient when you are managing accounts for professional use. Below are a few issues with social media, along with some ideas about how you can address them.
Social media needs to be updated regularly.
Social media offers the incredible benefit of connecting people across the world, but most users also expect consistent and recent updates from social media accounts that they follow. If a page or account is inactive, posting irregularly, or not responding to questions or comments, it can send a negative message about the business or organization, as well as give off the impression that the business or organization is inaccessible. None of this is something that you want.
One solution is to stay on top of your social media platforms yourself, regularly checking and updating your pages and accounts and responding to comments manually. However, this can take up valuable time, and, since there is always new content being posted, you may have to check your accounts several times a day to keep up.
Another solution is to hire a service to manage your accounts, by posting content and replying to followers who leave comments. This frees up time and energy for you to focus on your business, while still allowing it to have a strong online presence. Wreath Writing and Marketing Services is one of these services that can help you!
Your reach can be limited.
Social media can enable a video to go viral to thousands and thousands of viewers, but that reach all depends on the people sharing it. Your Facebook page or Instagram post can only go so far if other users aren’t liking or interacting with your content.
How do you solve this problem? You can pay certain social media platforms, like Facebook, to boost your posts to more viewers, but before you hand over your money, spend a little more time considering how to organically raise exposure for your account. For example, if you are active on Facebook, you can share your page and posts to local groups where users may have a need for your products or services in a nearby area. Including hashtags on your posts is also a great way to elevate exposure across social media platforms, but just make sure you keep it to a handful of hashtags.
You have to come up with content.
Sharing repetitive or meaningless content is just about as unhelpful as not sharing anything at all. But sometimes, there isn’t a lot going on in your business or organization, and you might not be able to think of much to write a post about.
This issue can be prevented by just a little bit of brainstorming and research. On a weekly or monthly basis, depending on your needs, try creating a list of 5-10 posts that you can use fairly generally. While many of your posts may feature current products or upcoming events, having a list of generic posts can help you get through a slower spell until you have content that begs to be featured again.
What issues do you find come up when using social media? Feel free to leave them in the comments below.
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