So you’ve started your small business–congratulations! Now comes the thing that can be equal parts exciting and confusing: how are you going to advertise?
If you are a creative person or you have a marketing background, the idea of advertising may not seem particularly intimidating. However, whether you want to do it or not, advertising is key to the success of any business. Here are some simple steps you can take to get started.
Use social media.
This may seem like a no-brainer, but it’s key. Social media is one of the easiest, least expensive, and effective ways to advertise. Nowadays, it seems like everyone is using social media, and you can use that to your advantage.
Creating and updating social media profiles for your business makes it simple for customers to get in touch with you and for you to get word out to your customers about sales and news. Having social media profiles on different platforms can also increase the exposure of your business. When in doubt? Start advertising with a social media presence.
Find local groups and individuals who may be interested in your products.
While getting the word out in general is a great thing, you will want to make sure that people who are especially likely to purchase your products are hearing about your business. For example, if you make cute ornaments or holiday-specific decorations, local craft fairs can be a great way to gain exposure and potentially make a few sales. If you make custom baby clothes, try contacting a local parent’s group and seeing if they have any interested attendees. Social media can be another great resource here, as Facebook groups are often formed around people who live in a certain area or enjoy specific hobbies or activities.
While you certainly don’t want to pester people, seeking out your target audience can provide your customers with what they want, and you with additional business!
Have an easy and accurate way for customers to contact you.
In the digital day and age, everything is online, so if the contact information of your business isn’t, you might be in trouble.
Having an email address and website for your business are two basic but important things you can do to help your customers. Without a way to contact your business if they have questions, or a place to go to learn more about your business, customers could very well go elsewhere with their money. An email address and website means that your customers can do their research and contact you on their own time, and that convenience can go a long way.
Wreath Writing & Marketing Services 