Action Item

Photo by cottonbro studio on Pexels.com If you're running low on ideas for social media or marketing campaigns, consider collaborating with another small business or organization! A collaboration can mean double the exposure and excitement, but with less of the work of a project that you might run on your own. For this action item, … Continue reading Action Item: Consider a Collaboration

Photo by DS stories on Pexels.com You've probably heard of hashtags, but you might not have gotten a chance to dive deeply into them. Hashtags are a way to organize posts on social media–for example, if you search for "#Baking" you'll be able to see all the posts that use that hashtag. As a rule … Continue reading Action Item: Experiment With Hashtags

Photo by Ken Tomita on Pexels.com One of the main barriers to not posting frequently on social media is not knowing what to post about. But if you run a small business, the chances are that content ideas are right under your fingertips. Think about product features, fun facts, staff interviews, special promos, new offerings–all … Continue reading Action Item: Organize Your Information

Photo by Kerde Severin on Pexels.com While your business' social media accounts should appear professional, there's no reason that you can't also personalize them and have some fun with your followers! Some businesses use a friendly, playful tone in their captions, others excel with gorgeous graphics, and still others run polls and interactive games to … Continue reading Action Item–Bring a Unique Touch

Photo by Vojtech Okenka on Pexels.com If you're on Instagram, you may have seen an example of a Linktree before–one link can take you to a menu of links, which could include blog posts, product pages, or media interviews. Linktree is a free service (with a paid option) to create your own menu of links, … Continue reading Action Item: Linktree

Photo by Pixabay on Pexels.com Are you and your business on Facebook? If so, you should be checking out relevant Facebook groups! Facebook groups are a great place for people to gather around a shared location or interest–for example, there are many groups for residents of towns or regions, and there are just as many … Continue reading Action Item: Join a Facebook Group

Photo by ready made on Pexels.com It's easy to get overwhelmed by social media simply because you don't know what to post. Social media requires frequent updates–some of the most successful accounts are posting new content several times a day. While you don't necessarily have to be posting that regularly to see success, it can … Continue reading Action Item: Brainstorm Content in Advance

Photo by Prateek Katyal on Pexels.com You might think a lot about who is Liking and commenting on your posts on social media, but how often are you interacting with other people and business' posts? While you want to remain professional in your interactions on social media, there's nothing holding you back from engaging with … Continue reading Action Item: Engaging on Social Media

When it comes to marketing, logos are invaluable. A logo can easily represent a business or organization in just one image, and it can call that brand to mind whenever someone sees it. It is a simple yet powerful way to spread awareness of a business or organization. If you don't yet have a logo … Continue reading Action Item: Logos

Photo by Pixabay on Pexels.com How long has it been since you created your Facebook page? And have you checked on any of your page's information since then? For this Action Item, we're recommending scheduling a check-in with yourself to go over the information on your business' or organization's Facebook page. It's very possible that … Continue reading Action Item: Your Facebook Page Info