Action Item

Photo by Bich Tran on Pexels.com It can be difficult to come up with content for social media at the very moment you need to post it. A lot of content needs to be planned in advance–photos need to be taken, graphics need to be made, and the purpose behind the content needs to be … Continue reading Action Item: Plan Out 1-2 Weeks of Social Media Content In Advance

Photo by Karolina Kaboompics on Pexels.com Running a small business or organization isn't easy, and social media is just one small piece of running everything smoothly. There often comes a time when you realize you can't do everything yourself, and might need to invest in outside help to ensure everything gets done. For this action … Continue reading Action Item: Invest in Outside Help for Your Business or Organization

Photo by BM Amaro on Pexels.com Did you know that Instagram Stories offer a wealth of feedback options? These include options to add polls, open-ended questions, quizzes, and interactive buttons to your Story. Not only do these options make it easy for your followers to give feedback (all they have to do is interact with … Continue reading Action Item: Ask For Feedback On Instagram Stories

Photo by ready made on Pexels.com It can seem intimidating to try to come up with new and fresh content for social media all the time. Luckily, you don't have to! Reusing and repurposing content is a great way to bring around old but good ideas and make sure any new followers see them. For … Continue reading Action Item: Look for Content to Reuse and Repurpose

Photo by Miguel u00c1. Padriu00f1u00e1n on Pexels.com Question: My business publishes regular blogs on its website. Should I share those on social media? Answer: Absolutely! Blog posts can provide easy content for social media–you can share a link directly to the blog post, or you can break up the info in a longer blog post … Continue reading Ask a Social Media Manager: Should I Post About the Blog Posts That My Business Publishes?

Alt text is used to describe photos or visuals for those who might have visual impairments and not be able to see your images. Using alt text can thus increase the accessibility of your content, which is important ethically as well as allowing you to reach and interact with as many people as possible. For … Continue reading Action Item: Make Use of Alt Text for Images

Photo by Jonathan Petersson on Pexels.com Summer typically symbolizes a time of slowing down and relaxation, but for business owners and organization leaders, that's not always the case. With longer days and schools being on break, it's easy for summer to fill up with events and activities–and if you're hosting them, these are things that … Continue reading Action Item: Begin Planning Ahead for Your Summer Social Media Strategy

Photo by Leeloo The First on Pexels.com If you're struggling with coming up with new and fresh social media content, offering advice from your field might be a good way to shake things up! While you don’t want to give your services away for free, offering advice or tips on certain topics can help engage … Continue reading Action Item: Offer Advice on Social Media

Photo by Jessica Lewis ud83eudd8b thepaintedsquare on Pexels.com On most social media platforms, having a good photo, video, or graphic can make or break a post. But it can be difficult when you're sitting down to craft your social media posts to find the right photo among your albums, especially if you've been too busy … Continue reading Action Item: Get Into the Habit of Snapping Photos

Photo by Dio Hasbi Saniskoro on Pexels.com Have you ever been scrolling Instagram or Facebook and been struck by a particularly good post or video? Have you ever looked further to discover that it was the work of a small business or organization? Maybe you continued your search and found other posts by the same … Continue reading Action Item: Get Inspired By Other Businesses