While your business’ social media accounts should appear professional, there’s no reason that you can’t also personalize them and have some fun with your followers! Some businesses use a friendly, playful tone in their captions, others excel with gorgeous graphics, and still others run polls and interactive games to keep their followers entertained. You can also use the unique features of each social media platform to customize your message and approach.
For this action item, take some time to consider what your personal touch might look like on social media, and how you might apply it. Take into account your skills (writing, photography, graphic design, customer service, etc.) and also what areas you might want to improve on. You could also consider asking your followers what they like best about your accounts and what they might want to see more of, and build off of their responses!
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