The holiday season is often one of the busiest times of the year, especially for small business owners and organization leaders. With all that’s going on, social media can be the last thing on your mind, but that doesn’t mean you should pause updates until the new year.
For this action item, set aside an hour or so each week to plan and schedule your social media posts in advance. You can use a platform like Meta Business Suite to plan and schedule posts on Facebook and Instagram, or you can use other software. You don’t have to plan 100% of your posts during this time, but by setting aside an hour and scheduling 1-2 posts a week in that hour, you’ll give yourself a lot more flexibility to come up with other posts if you want to throughout the week, because you won’t have the pressure of needing to come up with posts. It also gives you the ability to take a break from social media for the rest of the week if you need to!
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