Did you know that one of the only places you can post clickable links on Instagram is in your Stories? That means that if you have a new blog post to share, a specific webpage you want to direct to, or a new article about your business or organization that you’re proud of, Instagram Stories are one of the few places on the app where someone can click and be taken directly to that site. (Otherwise, they would have to copy a link from Instagram, open their web browser app, paste it, and visit the website from there, and those few extras steps can sometimes be a detractor.)
For this action item, consider adding a relevant link to your next Instagram Story. It’s a great way to get followers connected with your website or other content, especially if they’re new to your business or organization.
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