If you’re struggling with coming up with new and fresh social media content, offering advice from your field might be a good way to shake things up! While you don’t want to give your services away for free, offering advice or tips on certain topics can help engage your audience in your business.
For this action item, try sharing your blog posts or short social media posts on issues that are relevant to the services that you provide. For example, if you own a bakery, try offering tips on creating the perfect sugar cookie (and definitely include a picture of some of your own scrumptious sugar cookies). Giving advice or tips can be an easy way to promote your business and show off your expertise while still offering your followers something useful.
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