Have you ever been scrolling Instagram or Facebook and been struck by a particularly good post or video? Have you ever looked further to discover that it was the work of a small business or organization? Maybe you continued your search and found other posts by the same business or organization that similarly resonated with you.
While you never want to outright copy another business on social media, there’s a lot to learn from the way other small businesses and organizations present themselves. For this action item, take a few extra minutes to do some research on the posts of other small businesses or organizations in your area, especially if their products or services are similar to yours. What strategies can you replicate while putting your own twist on them? Don’t forget to support these businesses or organizations by Liking or commenting on posts that especially speak to you!
Wreath Writing & Marketing Services 