You might have already read our blog post on social media audits. But you don’t have to do an extensive audit to take a look at the numbers behind your social media accounts for your business or organization and make some observations that could impact your future social media strategy.
For this action item, make it a weekly goal to take a look at the statistics behind your social media accounts (also referred to as Insights on Facebook). This look can be quick–under five minutes if necessary–but use this time to evaluate which posts performed well and which didn’t, and draw some conclusions as to why that might be. Then, use that information to brainstorm how you might implement the ideas behind successful posts into future posts.
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