Follower counts alone aren’t necessarily a metric of success with social media. However, having more followers can be incredibly helpful in terms of gaining exposure (and hopefully customers) for your business or organization.
For this action item, try setting some goals or implementing steps to increase your follower count. This could be very simple and organic, through methods like advertising your business or organization in local Facebook groups or increasing the number of posts or Stories you put on Instagram. (Generally, the more often you post content, the more likely it will be that social media platforms suggest your account to others, but make sure your content is still relevant and helpful.) Or, you could try paid advertising through Facebook or Instagram ad services. While none of these methods are guaranteed to increase your following, they do increase the chances of new followers coming across your account!
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