It might seem counterintuitive to dial in on one specific social media platform. After all, the more platforms that your business or organization is on, the wider your reach, right?
While that can be true, focusing in on one social media platform can offer several benefits. Social media platforms can be complex in terms of their terminology and features, and focusing on one specifically, even for a short period of time, can give you a better understanding of how to use that platform to your advantage. For this action item, consider taking some time off from most of your social media platforms and really focus in on one, such as Facebook or Instagram. Make a plan for upcoming posts, do some research about features, and take the time that you might not otherwise have to improve your skills with that platform.
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